Another car manufacturer which has passed the century mark since initial production, Bentley has made quite a name for itself. The British company from the town of Crewe is renowned for its comfort and performance, not to mention its famous ‘B-wings’ logo. Here, VW dealership, Vindis, reveal some of the company’s best kept secrets.
The Bentley Boys
The Bentley Boys were critical in the growth of the brands reputation and took it to the world’s stage on multiple occasions. While in 2019, Lewis Hamilton was ranked by Forbes at the world’s 13th highest paid sports star, the Bentley Boys, which featured Capt. Woolf Barnato, J.D Benjafield, Tim Birkin, S.C.H Davis, Glen Kidston, John Duff, and Jack and Clive Dunfee, were unpaid. These men had a true passion for racing, moreover, racing Bentleys. Their relationship with the brand, which led to five Le Mans victories in eight years, was apparent. It was often the young men exhilarating attitude which helped both them, and Bentley, gain an outstanding reputation.
Drink, But Only When You’re Not Driving
Of course, the Boys were no stranger to success, and after their first endurance victory in Le Mans race, celebration upon the return to Britain and London was very much anticipated. The Boys were, of course, in a mood to celebrate. Alongside being the only British team surrounded by French and Germans, this was only the second endurance event these men had competed in. So, when they landed back in Mayfair, trophy in tow, they were irritated by the fact the bar had been left, well, dry — with the exception of Calvados and Dubonnet.
- 1 ½ ounces of Dubonnet Rouge
- 1 ½ ounces of Calvados or Apple Brandy
- 1 lemon twist to garnish
In a glass, stir together the Dubonnet and the Calvados, pour over top of ice, and strain into a chilled cocktail glass. Garnish and enjoy, just like a Bentley Boy!
One-time use products follow the consumer concept that ‘stuff just isn’t built to last anymore’. Bentley however is a brand that completely goes against this opinion. The manufacturer’s overarching commitment is to quality engineering. Considering 80 per cent of all Bentleys ever built are still on the roads today, it appears they are doing a rather good job. Also, despite the fact the brand may hold connotations of heavy fuel consumption and a lack of concern for sustainability, CO2 levels across the fleet have been driven down by 30 per cent in recent times.
No matter how luxurious their vehicles are, Bentley clearly understands that drivers won’t be spending the entirety of their time behind the wheel of their Bentley. Because of this, they offer a specialised, one-off kit for their owners to assist them in fulfilling their hobby — with one hobby choice being in falconry, of course. Bentayga falconry by Mulliner is, admittedly, a rather obscure optional extra, but it depicts exactly what Bentley is about — creating a car for their client, catering to their wants and needs during development. The flight master station, which is stowed neatly in the boot space of the Bentley Bentayga, includes a GPS tracking system, binoculars, and hand-crafted leather bird hoods. Don’t be concerned if falconry isn’t your forte, however. Bentley promise to appease customers by asking to submit their requests, and their bespoke service will attempt to create a package for any lifestyle or hobby.
Flying With The B-Wings
Their winged B design of their logo will always be recognizable as Bentley. Back when the company was gaining traction in the early 1920s, founder W.O. Bentley called upon the help of close friend and designer, Crosby, to establish a badge that could not be fraudulently reproduced. Therefore, he requested one which featured asymmetric downward aiming feathers. Although ‘wings’ were a popular choice for many car manufacturers when establishing a badge during this era, rumour has it, Bentley’s logo was designed to represent W.O.’s background as an aeronautical engineer during the Great War.
A classic auction from the Le Mans events listed the Works No.2 Bentley Speed Six Tourer which won ‘the double twelve’ and placed second in 1930. This auction sold he car with a bid of £2,784,741. A press release prior to the auction noted, ‘no other car has accomplished so much and, most importantly ‘No.2’ remains in the same conditions since its early racing days in the 1930’.
There is no arguing with the fact that Bentley has successfully presented itself as a luxury, premium brand. The innovation and development for the brand has had a huge presence in the automotive industry over the past 100 years.