In a bold stride towards reshaping the way we shop for cars, Skoda has officially become the first European automaker to bring real-time vehicle availability to Amazon.co.uk. The move marks a significant step in the brand’s digital journey, allowing UK buyers to browse, spec, and start their car buying journey online—without leaving the comfort of their sofa.
A Showroom on Your Smartphone
Gone are the days when choosing a new car meant back-to-back dealership visits. With Skoda’s new Amazon showroom, customers can explore the entire lineup—from the practical Fabia to the electric Elroq and Enyaq—in just a few swipes. Finance calculators, model comparisons, and stock availability by region are all baked into the experience.
Once a vehicle is selected, prospective buyers are connected with their local Skoda retailer to complete the purchase, schedule a test drive, or discuss finance and part-exchange options. It’s the best of both worlds: the convenience of online shopping, paired with the reassurance and expertise of a trusted dealership.
The New Digital Path to Ownership
What sets Skoda’s approach apart is its hybridised understanding of how we really want to buy cars. A recent brand survey backs this up: while 47% of Brits like to research online, 82% still want to complete the transaction in person—citing expert advice and the hands-on experience of a test drive as crucial to their decision-making.
The Amazon showroom smartly aligns with this sentiment. It isn’t just a novelty; it’s a modern sales funnel that mirrors real-world buying behaviour—right down to that essential face-to-face moment at the dealership.
The Cars in Focus: Skoda’s Electric Drive
Promotional visuals and screen grabs from the experience feature heavily around the all-new Elroq and Enyaq iV—Skoda’s fully electric flagships. With their minimalist interiors, family-friendly range, and strong performance-per-pound appeal, they make an ideal front for Skoda’s digital-first push.
You can expect to see more of the Elroq during the Champions League semi-final broadcasts on Prime Video, where Skoda’s new venture will get top billing.
Motor Verso’s Take
At Motor Verso, we’re always interested in how buying habits evolve, especially when tech giants like Amazon enter the mix. While online car buying isn’t new, this is a calculated, thoughtful approach from Skoda—clearly designed around how people actually want to shop.
