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2016 New DS3 Launch in 31 Pictures – Paris Le Louvre

For the launch of the new DS3 here is the picture-by-picture guide of the launch experience. The launch was an evening event in Paris at the famous Le Louvre.

I left Birmingham in the morning and got the train down to London.

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Arrived at Euston Station, London.

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Went on foot to St Pancreas International.

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Caught the EuroStar from St Pancreas International to Paris.

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Travelled by coach from the train station to the hotel.

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Arrived at hotel with a room on the 25th floor. Bonus!

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Coach trip to Le Louvre for the exclusive DS launch.

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Welcomed by a high-tech DJ set surrounded by the current DS cars.

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I took a moment to look at all the latest DS cars on display. 

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I made my way into Le Louvre lower section.

Next we saw a classic DS model on display and had a few welcome drinks.

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The launch begins. Around 350 journalists from Europe watching. 

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The new car was revealed with lots of beautiful imagery used.

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Citroen love to put on a show with some onstage dancers. Not bad.

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Here it is: the new DS3!

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Presentation over. The journalists go mad for the first shots of the car.

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Smart phones are getting the new car to millions worldwide in minutes.

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I took a couple of close-up pictures of the new features on the car.

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After the car had been released we were invited on a private tour of Le Louvre.

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The tour had a treat at the end, seeing the famous Mona Lisa.

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I headed out to see the cars outside and stopped to take a picture of the impressive surroundings.

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On display we had the new DS Performance models. Tasty.

This was the first look at the new DS3 Performance model.

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The new Cabrio model.

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And a selection of other variants.

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We walked back through Le Louvre to the coaches.

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Travelled back to the hotel via coach.

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And the final picture of the day was a night-time shot over Paris before resting for the evening.

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You can watch the launch video here.

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