Lamborghini is an exciting brand. So exhilarating are its cars, then we might not always consider them to be avant-garde. They’re a bit old-school… Big engines, loud noises, that sort of thing. But as they say, times are a-changin’, and the raging bull now has to adapt towards a more sustainable future. That said, don’t expect the sheer adrenaline to disappear from Lamborghini any time soon. Or ever.
The President and CEO of Automobili Lamborghini, the well-cut Stephan Winkelmann, has introduced ‘Direzione Cor Tauri‘. In English, it translates to “Towards Cor Tauri”, and is the roadmap for Lamborghini’s electrified future, as well as to decarbonise all its soon-to-be models. This naming references its logo, which was chosen by the company’s founder, Ferruccio Lamborghini.
And today I’ve learned that Cor Tauri is the brightest star in the Taurus constellation. Taurus… Bull. Get it? Anyways, the focus of this roadmap is to identify new technologies and solutions to not only make its cars eco-friendly – as well as the manufacturing processes – but also no less fun and terrifying to drive than Lambos are today. Dynamics and thrill, therefore, are still key to its identity.
Teaching An Old Bull New Tricks
This will be backed with Lamborghini’s largest singular investment, with more than 1.5-billion Euros earmarked for the next four years. The ultimate goal is to cut CO2 emissions by 50% come 2025. The Cor Tauri plan will be split into three phases…
The first is already underway now in 2021, and will set to continue until 2022. This phase will mark the (slow and steady) beginning of the end for Lamborghini’s most beloved combustion engines. The very recently announced Sián has already kickstarted Lamborghini’s pivot towards electrification.
We’ll be expecting to see more models or variants to pay tribute and celebrate internal combustion while we still have them. These already include cars like the Huracan STO, and a few more to follow. Interestingly, 2021 will also see the introduction of two new cars Lamborghini’s flagship V12 line-up. Could we finally be getting a replacement for the old Aventador soon?
The next phase will start around 2023 and 2024. By now, the Sián won’t just be the only hybrid car in Lamborghini’s portfolio. Series production cars will start seeing hybrid powertrains aplenty. By the end of 2024, Lamborghini hopes that an entire range of cars will be electrified altogether. Still, the driving experience and performance will remain authentically Lamborghini.
A New Member Of The Family
The final phase of the Cor Tauri plan will start in the second half of the decade. Soon, Lamborghini will dedicate itself fully to all-electric vehicles. Moreover, we’ll be looking forward to a fourth model to join the family by then, sitting alongside eventual replacements for the Urus, Huracan, and Aventador. Rumour has it that it’ll be a 2+2 grand tourer, as Lamborghini’s were a long, long time ago.
If you’d like to hear it from the man himself, here’s what Stephan Winkelmann has to say about this:
Lamborghini’s electrification plan is a newly-plotted course, necessary in the context of a radically-changing world, where we want to make our contribution by continuing to reduce environmental impact through concrete projects. Our response is a plan with a 360 degree approach, encompassing our products and our Sant’Agata Bolognese location, taking us towards a more sustainable future while always remaining faithful to our DNA. Lamborghini has always been synonymous with preeminent technological expertise in building engines boasting extraordinary performance: this commitment will continue as an absolute priority of our innovation trajectory. Today’s promise, supported by the largest investment plan in the brand’s history, reinforces our deep dedication to not only our customers, but also to our fans, our people and their families, as well as to the territory where the company was born in Emilia-Romagna and to Made in Italy excellence.
